19 octobre, 2015 0 commentaire
A Guide for Building a Team and Achieving Content Marketing Success.
Content marketing is about people
Almost every company is engaging in some sort of content marketing. Why? Because it works. Done well, content marketing increases traffic, leads and sales, all while reducing marketing costs. But content marketing doesn’t work the same for every company. You must employ the best talent and deploy effective tools in order to see success.
You need a team In late 2014
Content Marketing Institute’s Michele Lynn wrote: “Each year we track the challenges marketers are having with content marketing in our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals.” According to similar research from SkilledUp, 34 percent of companies find hiring for content marketing difficult.
In the pages that follow, we present eight common content marketing problems and the team members who can help you solve them.
That doesn’t mean you need eight people. If you have a lot of resources, you may employ one person per role (or more than one if you can afford it). If you’re in startup mode, you may have one (very versatile) person asked to wear many hats.
Most cases land somewhere in between. Kapost reported that fewer than 20 percent of content marketing teams comprise six or more people. Almost half of the respondents in their survey had teams between two and five.
No one said it would be easy
You can see a theme developing here. Content marketing is full of trials, roadblocks and unforeseen problems. One thing is for certain: you need the right people onboard to help you solve those issues.
Let’s look at who they are, the talents they possess and how to get the best minds (and hands) in the business to join your team.
Content marketing types
You’re building a team to accomplish your all-important content marketing initiatives. Who do you hire? What skills do you look for?
If you were to analyze how their brains work, what would you find? In this infographic, we profile six key talents it takes to assemble an ultra-effective content marketing team.
Source du Livre Blanc et Infographie : ici
L’invitée de cet épisode est Cyndie Bettant, Directrice Marketing et Influence chez Cision France.